Land Rover Discovery 4 Armoured

Land Rover has revealed the Discovery 4 Armoured Vehicle, The model replaces the outgoing Discovery 3 model, offering the same great off-road capability and level of protection, but an updated specification to keep up with the times.

The new Discovery 4 model features a more powerful 5.0-liter LR-V8 direct-injection petrol engine mated to a six-speed automatic transmission. This combination produces a total of 375 HP that can get the SUV from 0-60mph in just 10.6 seconds.

The base car underwent endless engineering changes to safeguard best float as well as doing opening, in spite of a combined weight of a shield. Although a SUV weighs 3550 kg (7826 lbs) heavy duty 6-caliper front as well as 4-caliper back Alcon front brakes safeguard a vehicle stops as well as a standard chronicle. The wheels have been wrapped in run flat Goodyear Wrangler HP All Weather Tires, ensuring the quick-getaway even if the tires are punctured.

From the exterior it’s hard to spot the difference, mainly because there is no immediate difference; it all looks pretty much the same. Nonetheless, every bit of protection plating has been blended in with the car’s design and passes all European compliance standards.

The all-wheel drive Discovery 4 Armoured is also fitted with a Terrain Response System which has various settings that adapt to most types of surfaces such as mud, grass or rocks.
The Land Rover Discovery 4 Armoured comes with a 3-year, 80,000 km factory warranty on both the vehicle and the armour.




Press Release


Land Rover Introduces Powerful New Discovery 4 Armoured Vehicle
Gaydon, Warwickshire, December 17, 2010 - Land Rover is enhancing its range of factory-supported armoured vehicles with the launch of the powerful new Discovery 4 Armoured.
Replacing the successful Discovery 3 model, the Discovery 4 Armoured offers the same legendary all-terrain capability and state-of-the-art protection, but features an upgraded specification to deliver superior levels of performance, luxury and style.
Compared to the previous model, the Discovery 4 Armoured offers a more powerful 5.0-litre LR-V8 petrol engine, improved passive safety with an airbag restraint system for driver and front passenger, and a more luxurious interior with premium leather seats.
With discreet armouring and a generous 500kg payload, the new model provides highly versatile, safe and comfortable transportation for five people and their luggage.
Benefiting from Land Rover's extensive experience in the armoured vehicle market, the Discovery 4 Armoured is supplied with a full three-year, 80,000km factory warranty on the base vehicle and armour, along with comprehensive after-sales support from specialised technicians.
"The new Discovery 4 Armoured offers an outstanding breadth of capability, and enables occupants to travel across challenging terrains in confidence and safety," says John Graham, Commercial Manager Armoured Programs, Land Rover.
"Developed by Land Rover in partnership with global leaders in vehicle security, the Discovery 4 is the ideal choice for government agencies, security organisations and businesses whose employees are exposed to high-risk locations."
Fully certified armouring systems
Although virtually indistinguishable from the standard model, the Discovery 4 Armoured features ballistic steel armour and glazing which provides ballistic protection in accordance with European standards BS EN1522 level FB6 and BS EN 1063 level BR6 respectively.
Developed in partnership with the vehicle armouring specialists Centigon, it also provides blast protection against 15kg TNT (or equivalent) detonated in close proximity to the vehicle and under floor protection against two DM51 hand grenades. The protection offered was certified by QinetiQ®, a globally recognised independent blast and ballistic testing organisation.
"Rather than relying on testing the individual armour components, we have ensured that the entire vehicle is independently certified to B6 standards, so that we can be completely confident of its ballistic integrity," added John Graham.
Comprehensive engineering changes have been made to the base vehicle to ensure that it maintains optimum ride and handling on all surfaces, despite the additional mass of the armour.
The Discovery 4 chassis features independent air suspension, and modifications that include uprated air springs and retuned dampers, larger diameter anti-roll bars, and heavy duty Alcon disc brakes front and rear.
Land Rover engineers have also enhanced the passive Safety Systems in the new Discovery 4 Armoured, with driver's steering wheel and passenger fascia dual-stage airbag restraint systems.
Enhanced performance on all surfaces
Like the standard vehicle, the Discovery 4 Armoured comes equipped with advanced four-wheel-drive technologies to deliver outstanding all-terrain performance.
This includes full functionality of the latest generation Terrain Response System® - an armoured market class-leading feature, which enables the driver to configure the vehicle to negotiate a variety of surfaces, such as tarmac, ruts, grass, mud, snow or rocks, in the most effective way.
For enhanced performance, the Discovery 4 Armoured is equipped with the new 375PS
5.0-litre LR-V8 direct-injection petrol engine, replacing the 2.7-litre V6 turbo-diesel used in the previous model.
Teamed with a responsive six-speed automatic transmission, this refined and powerful new engine offers significantly faster acceleration, with 0-100km/h (62mph) achieved in just 10.6 seconds.
Comfortable and flexible interior
The interior of the Discovery 4 Armoured is both functional and extremely comfortable, providing a commanding elevated driving position and a flexible seating layout for up to five people. The practicality of the vehicle is significantly enhanced by the generous 500kg payload allowance.
Passengers will also appreciate the completely redesigned Discovery 4 cabin, which features a more stylish and sophisticated design with smooth and flowing surface treatments.
The quality of the interior materials has been significantly upgraded compared to the previous model, featuring premium leather upholstery on the seats and sumptuous real wood veneers.
Comprehensive support
Land Rover provides armoured vehicle customers with a comprehensive support programme, both before and after purchase.
A dedicated security consultant works closely with the customer during the sales process, to ensure their full requirements are met. Customers are able to select from an extensive choice of optional security features to provide the desired vehicle configuration.
Once the vehicle is in service, the customer has access to a full driver training programme. An armour specialist can provide optional services which include scheduled maintenance, support and vehicle familiarisation.
All Discovery 4 Armoured vehicles have a full three-year, 80,000km factory warranty.
# # #
EDITOR'S NOTES
1. More details on the Discovery 4 Armoured can be found at http://www.landrover.com/gl/en/lr/professional-vehicles/armoured-vehicles/discovery-4-armoured/
Land Rover Discovery 4 Armoured - Detailed Specifications
Base Vehicle Specification
5.0-litre LR-V8 direct-injection petrol engine
Maximum Power (EEC) 375 PS (276 kW)
Maximum Torque (EEC) 510 Nm (376 lb ft)
6-speed automatic transmission
Kerb weight 3550kg (excluding options)
4050kg GVW
Air conditioning
Land Rover Terrain Response® system
Off road capability (deep sand driving not recommended)
Modified suspension system to accommodate increased vehicle mass
378mm brake discs with upgraded Alcon aluminium brake callipers: 6-pot front, 4-pot rear
Tyre Pressure Monitoring System - where licensed
Armour Specification
European Standard BS EN 1522 FB6 and BS EN 1063 BR6 (high velocity assault rifle)
Side blast protection - 15kg device in close proximity to the vehicle
Under floor protection against 2 x DM 51 hand grenades
Heavy duty wheels and run flat tyres - Goodyear Wrangler HP All Weather Tyre
Optional Features
Essential Armour Option Pack
Driver opening window (100mm drop to allow document passing)
Auxiliary secondary battery supply
Anti-tamper exhaust
Intercom
Maintenance Option Pack
Heavy duty spare wheel and run flat tyre - Goodyear Wrangler HP All Weather Tyre
Heavy duty jack and tools
Independent Options
Covert blue lights and siren system (where legal)
Covert headlight flash (LED)
Under bonnet fire suppressant system
Heavy duty jack and tools
Tinted windows
Intercom
Auxiliary secondary battery supply
Anti-tamper exhaust
Driver's opening front window
Rear payload area glass anti-theft film protection
Specialist Service Option
Global After Sales Support is a tailor made package available on request
Driver Training Package
Armoured Vehicle Driver Training is a tailor made package available on request
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2010 Paris Auto Show: Chevrolet Spark Woody

The British division of Chevrolet has just released a one-off special version of its Spark supermini, an art car that will make its public debut at the upcoming Boardmasters surf, skate and music festival. Creative? Chevrolet! arts competition in Paris.

The Chevrolet Spark Woody was created using a three-quarter vinyl body wrap that creates the wood effect and also features retro style white rims and tires plus a surfboard on its roof.

The Spark Woody is one of a series of Art Sparks created by Chevrolet Europe in the past year. The first, a unique interpretation of the car by German fashion designer Smeilinener, made its debut at the final of the Young? Creative? Chevrolet Art Competition in Berlin last October, while other Art Sparks include a one-off WTCC leading car by Portuguese art student Jose Rocha, a YCC winner, and a Spark DJ Car – the world’s largest record turntable, created by Chevrolet UK this year.





Press Release



• Chevrolet unveils Spark Woody Wagon art car
• One-off created to coincide with Boardmasters festival
• Continues European ‘Art Spark' theme
• To feature at Paris Motor Show


Surf's up dudes - and here's the proof! Chevrolet, the manufacturer behind the market-leading 5-Year Promise aftercare package, has pulled the wraps off a one-off special version of its top-selling Spark supermini, created to celebrate the brand's American heritage and connection to youth culture.

Spotted driving around Newquay, Cornwall, at the start of the annual Boardmasters surf, skate and music festival, the Spark Woody will go on to star at the grand final of this year's Young? Creative? Chevrolet! arts competition, which takes place in Paris on the eve of the International Motor Show next month.

The car recalls the dawn of the surf movement in the USA, when, in the late Fifties and early Sixties, surfers bought ‘Woodies'. These were traditionally large estate cars based on mainstream models, but with timber framed bodywork, as they were both cheap and spacious enough to carry their boards and equipment.

Woody Wagons were immortalised in song, chiefly in The Beach Boys' Surfin Safari and Jan and Dean's Surf City, both widely regarded as two of the most famous surfing tunes ever.

Yet even when car makers stopped using wooden frames, an expensive and difficult production process, the Woody had become so much a part of American culture that its essence continued, with Chevrolet one of many US manufacturers who used Di-Noc woodgrained vinyl panelling to maintain the woody effect.

The Spark Woody was created in the UK for Chevrolet using a three-quarter vinyl body wrap provided by Pyramid Visuals of Weybridge, whose speciality is normally in vans and shop frontages. Its roof is adorned with an Escape Mini-Mal surfboard, made in Cornwall, as its wood-effect panelling was in keeping with the car's retro styling.

Chevrolet chose Newquay to show off the car for the first time, as the Cornish resort is famous across the world for its surfing culture - the Atlantic Ocean meets the British Isles at one of its narrowest peninsulas, which gives naturally excellent conditions for surfing.

The Spark Woody is one of a series of Art Sparks created by Chevrolet Europe in the past year. The first, a unique interpretation of the car by German fashion designer Smeilinener, made its debut at the final of the Young? Creative? Chevrolet Art Competition in Berlin last October, while other Art Sparks include a one-off WTCC leading car by Portuguese art student Jose Rocha, a YCC winner, and a Spark DJ Car - the world's largest record turntable, created by Chevrolet UK this year.

A further Art Spark, created by 27-year old British artist Ian Cook, will appear later this month at Silverstone Circuit to coincide with the British Touring Car Championship meeting there, while the Spark Woody will make its next public appearance this coming weekend at Snetterton, again tied in to the BTCC.


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Jeep Trail Edition Campers from Mopar

Jeep is introducing a new lineup of off-road utility and camping trailers to pair up with their ruggedly handsome lineup of Rubicon Wranglers.

Styled after the Wrangler Rubicon, the Trail Edition camper features 17-inch cast-aluminum wheels, taillights, fender flares, Jeep badging, and hood-tie downs. It also boasts lightweight tubular-aluminum construction, 32-inch BF Goodrich Mud Terrain tires, a torsion-bar / trailing-arm suspension, diamond-plated rocker guards, and 12 inches (305 mm) of ground clearance.

The trailers sleep four, with a queen size bed, and a couch a table that convert to twin-sized beds.  It includes a kitchen cabinet, 110 volts of power and what the catalog calls a “premium canvas enclosure,” which sure beats a regular canvas enclosure, because it’s premium.

The second one is the Jeep Extreme Trail Edition Camper for Extreme Off-roaders, a model priced at $11,995. It gets a heavy-duty frame, more ground clearance (15 inches), a full-underbody skid plate, and 35" BF Goodrich Mud Terrain tires. It will be available in Bright Silver Metallic, Black, Flame Red, Mango Tango Pearl, and Natural Green Metallic.




Press Release



Jeep® and Mopar® Are First in Industry to Offer Off-road Camper Trailers

Go Anywhere, Sleep Anywhere in Jeep® Camper Trailers from Mopar®

• Campers accommodate four adults and feature a queen-size bed, sofa with stowable table, built-in aluminum cabinet, 110-volt power supply and a premium canvas enclosure

• Camper trailers feature innovative engineering, capability and are designed and tested for Jeep off-road capability

• For casual campers, the Jeep Trail Edition camper is designed to endure trails with its lightweight all-aluminum construction, 32-inch BF Goodrich Mud Terrain tires, 12 inches of ground clearance, trailing-arm suspension, diamond-plated aluminum covering, and available 360-degree axis pintle hitch

• For hard-core off-road enthusiasts, the Jeep Extreme Trail Edition camper ups the ante with a heavier frame, 35-inch BF Goodrich Mud Terrain tires, 15 inches of ground clearance, full-underbody skid plate, high-mounted fenders, and available 360-degree axis pintle hitch

• The all-new Jeep Trail Edition camper (MSRP: $9,995) and Extreme Trail Edition camper (MSRP: $11,995) may be ordered as Mopar accessories at local Jeep dealerships

July 20, 2010 , Auburn Hills, Mich.
Jeep® and Mopar® are setting up camp for off-road enthusiasts. They will be the first in the industry to offer customers off-road camper trailers.

"The Jeep brand is widely known for providing its customers with a sense of freedom and adventure, with a mix of vehicles to take them wherever they want to go," said Mike Manley, President and Chief Executive Officer - Jeep Brand, Chrysler Group LLC. "Thanks to our friends at Mopar, the Jeep experience may now be taken to a new level. Families may hook up an off-road Jeep camper to their capable Jeep vehicle and enjoy an ultimate outdoor adventure that no other manufacturer can offer."

Designed to meet off-road capabilities of Jeep 4x4 vehicles, Jeep Trail and Extreme Trail campers incorporate Jeep Wrangler's rugged design cues, including Jeep Wrangler Rubicon 17-inch cast-aluminum wheels (with 5-lug by 5-inch bolt pattern to utilize most Jeep vehicles' spare tire), taillights, fender flares, rear bumper (Trail Edition camper only), badging and hood-tie downs. In August, both Jeep camper trailers may be ordered at local Jeep dealers through Mopar®, Chrysler Group LLC's service, parts and customer-care brand.

"At Mopar, we are always looking for opportunities to support and add value to our Chrysler, Dodge, Jeep and Ram Truck brands, and this is a great example of how we can do that," said Pietro Gorlier, President and Chief Executive Officer - Mopar Service, Parts and Customer Care. "Our trailers are specifically designed and engineered to meet strict capability requirements of Jeep. Mopar will continue to offer features that enhance the customer's experience with our brands and our vehicles."

Jeep Trail Edition Camper for Casual Campers
The all-new Jeep Trail Edition camper is designed for the Jeep enthusiast looking to hit the trails with the family.

Unlike conventional recreational campers, the Jeep Trail Edition camper features an extensive use of lightweight tubular-aluminum construction (no wood or fiberboard materials) in order to mitigate the additional load on the Jeep tow vehicle and make operation a breeze.

The Jeep Trail Edition camper features Jeep Wrangler Rubicon's 32-inch BF Goodrich Mud Terrain tires, which provide excellent traction and 12 inches of ground clearance. Underneath, a unique torsion-bar and trailing-arm suspension provide confident maneuvering and on-trail articulation. For protection, heavy-duty diamond-plated aluminum is strategically used to handle abuse from the elements.

Unfold the rugged diamond-plated aluminum top (capable of supporting 450 lbs of gear), and the Jeep Trail Edition camper reveals spacious living quarters with 76 inches of headroom and space to sleep up to four people. A comfortable multi-use sofa folds out into a bed, while a queen-sized bed provides maximum comfort for two adults. A built-in cabinet provides space for camping gear, while all-aluminum construction delivers a clean look and contributes to the camper's lightweight design.

A stowable center table offers occupants a place for dining or a surface for board games, while a 110-volt power inverter provides additional cooking, heating, cooling and entertainment options. Enclosing the home-away-from-home are premium window screens and privacy shades.

Available accessories include Mopar's black aluminum Jeep Wrangler taillight guards (P/N: 82209330, MSRP: $143) for even more legendary Jeep styling. In addition, an available 10-foot by 10-foot exterior awning with screen enclosure (P/N: LLROOM06, MSRP: $650) expands the Jeep Trail Edition camper's covered space for additional all-weather enjoyment. Improving the standard 2-inch trailer-hitch ball is an available heavy-duty pintle hitch with a 360-degree rotating axis for maximum off-road maneuvering and on-trail articulation (P/N: LLHOOK02, MSRP: $735).

The all-new Jeep Trail Edition camper will be available as a Mopar accessory in August at local Jeep dealerships with a Manufacturer's Suggested Retail Price (MSRP) of $9,995 (which includes destination).

Following are part-number details for Jeep Trail Edition camper accessory models:

• Jeep Trail Edition camper in Bright Silver Metallic and Black (P/N: LLBASE01)
• Jeep Trail Edition camper in Flame Red (P/N: LLBASE02)
• Jeep Trail Edition camper in Mango Tango Pearl (P/N: LLBASE03)
• Jeep Trail Edition camper in Natural Green Metallic (P/N: LLBASE04)

Following are dimensions for Jeep Trail Edition camper:

• Weight: 850 lbs.
• Height: 49.5 inches
• Width: 88 inches
• Ground clearance: 12 inches

Jeep Extreme Trail Edition Camper for Extreme Off-roaders
The all-new Jeep Extreme Trail Edition camper is designed to handle maximum off-road capability that hard-core off-road enthusiasts crave, with additional trail equipment to go anywhere and do anything.

Starting with the Jeep Trail Edition camper's off-road engineered suspension, the Jeep Extreme Trail Edition camper ups the ante with a heavy-duty frame, more ground clearance (15 inches) and a full-underbody skid plate. Larger 35-inch BF Goodrich Mud Terrain tires provide a beefier trail-ready aesthetic and sit below black diamond-plated aluminum fenders. These unique design fenders are mounted higher on the Jeep Extreme Trail Edition camper to accommodate up to 37-inch tires for maximum off-road capability. Improving the standard 2-inch trailer-hitch ball is an available heavy-duty pintle hitch with a 360-degree rotating axis for maximum off-road maneuvering and on-trail articulation (P/N: LLHOOK02, MSRP: $735).

The all-new Jeep Extreme Trail Edition camper will be available as a Mopar accessory in August at local Jeep dealerships with a MSRP of $11,995 (which includes destination).

Following are part-number details for Jeep Extreme Trail Edition camper accessory models:

• Jeep Extreme Trail Edition camper in Bright Silver Metallic and Black (P/N: LLPREM01)
• Jeep Extreme Trail Edition camper in Flame Red (P/N: LLPREM02)
• Jeep Extreme Trail Edition camper in Mango Tango Pearl (P/N: LLPREM03)
• Jeep Extreme Trail Edition camper in Natural Green Metallic (P/N: LLPREM04)

Following are dimensions for Jeep Extreme Trail edition camper:

• Weight: 1,050 lbs.
• Height: 52 inches
• Width: 88 inches
• Ground clearance: 15 inches

Mopar-First Features

In addition to being the first automotive manufacturer to offer customers off-road camper trailers, Mopar has introduced numerous other industry-first features including:

• Vehicle-information apps: first to introduce the industry's first smartphone vehicle-information application, a new channel of communication with consumers
• lectronic owner manuals: first to introduce traditional owner manuals in a DVD and brief user-guide format
• FLO TV: first to offer live, mobile television
• WiFi: first to offer customers the ability to make their vehicle a wireless hot spot
• WiTECH: first to support vehicle diagnosis and software updates leveraging off-the-shelf personal computers and a dedicated wireless tool network




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Panamera available for Avis Customers

Car rental service adds fourth Porsche series to its fleet Stuttgart. Just shortly after its entry in retail, the new Porsche Panamera is also available as a rental car: the sports limousine stands at the ready beginning on 1 October at many German locations of the Avis car rental service. The models Panamera S and Panamera 4S - the fourth series of Dr. Ing. h.c. F. Porsche AG - will especially be offered at major city and airport locations. The rental price per day (Monday to Thursday) begins at 189 euro, according to Avis. The cost of weekend rental (Friday to Monday) starts at 567 euro for the Gran Turismo. As a longstanding business partner of Porsche, Avis offers the sport saloon as a rental car exclusively in Germany.



With the four-door Panamera, Porsche positions itself in the upper class and addresses customers who expect the consistent sportiness of a Porsche, in addition to the exclusive comfort and spaciousness of a limousine. The use of efficient V8 motors with direct injection, an intelligent, light construction, the start-stop system, optimal aerodynamics, the innovative Porsche PDK dual clutch transmission and additional measures have lead to an ideally low consumption of fuel, with which the four-door Gran Turismo sets new standards in its direct field of competition.

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Nurburgring _ New Ferrari store

Ferrari announced today the opening of its latest store near the famous Nurburgring race track in Germany. The opening of the Ferrari Nurburgring Store in the presence of Ferrari drivers Felipe Massa and Kimi Raikkonen who raced in the Sunday Grand Prix.


The Ferrari Nurburgring Store has 240 square meters and was developed by Studio Iosa Ghini. It offers various Prancing Horse products and has a lounge with a business section.

The new Ferrari Nurburgring Store is part of a bigger project that aims to transform the track into an all-year round leisure and business center.
via:zercustoms




Press Release



THE NEW FERRARI STORE OPENS AT THE LEGENDARY NÜRBURGRING CIRCUIT

The first Ferrari Store in Germany was officially inaugurated today at a very special location: the Nürburgring, which nestles in the gentle Eifel hills and provides the fascinating venue for the German Grand Prix. The ribbon-cutting ceremony was performed by Ferrari drivers Felipe Massa and Kimi Räikkönen, who had already been out on the track in the run-up to Sunday's Grand Prix. This is also the first Ferrari Store to open at a circuit and comes as part of an ambitious expansion plan to turn the Nürburgring complex into an all-year round leisure and business centre. With this in mind, major new structures are being added, including the shopping centre housing the Ferrari Store, an events centre, a conference centre and hotels.

The 240 square metre Nürburgring Ferrari Store is spread over a single track-level floor. Developed entirely by the Studio Iosa Ghini, its concept sees it as much as a homage to the history and spirit of Ferrari's twin souls of racing and luxury as a straightforward store. Each area has thus been carefully designed as a special, one-off space in which shoppers can truly embrace the Ferrari experience. It will offer a wide selection of products from the Prancing Horse ranges for GT car clients and enthusiasts, and Ferrari tifosi. This latest Ferrari Store will also include an elegant lounge with a business section for meetings and a relaxation area directly overlooking the track itself.

The Nürburgring Ferrari Store joins the other prestige Prancing Horse retail locations around the world, including those in Milan, Rome and Venice (Italy), London (UK), Barcelona (Spain), San Francisco and Miami (USA), Macao (China) and Abu Dhabi (UAE). It was created and will be managed by the Zender Group, which operates in the automotive sector, and has owned the official Ferrari dealership at Mülheim-Kärlich since 1981. The Ferrari Store development programme includes plans to bring the number of openings to more than 40 over the next three years in Europe, America, and the Middle and Far East.




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Hertz announces Lotus Elise, Exige rentals available in Italy

You will now get another option if you are looking for a fast rental car in Italy. Hertz has inked a deal with Lotus to provide customers the opportunity to rent a Lotus Elise or Exige.

Unfortunately, it appears the press release may have been sent out a bit too soon. The vehicle does not appear on the Hertz "Fun Collection" web page, and our search for the vehicle in one of the Rome locations turned up empty.
via:worldcarfans




Press Release



Hire your dream - Lotus cars now available for rental with Hertz Italy

Lotus Cars Limited, the sportscar subsidiary of Group Lotus plc is delighted to announce a marketing co-operation agreement with the car hire company Hertz Italiana and to supply Lotus cars for its rental business in Italy.

Now driving enthusiasts, fans of the Lotus brand and those who want to drive cars from one of the finest sportscar marques in the world will be able to hire a Lotus Elise directly from Hertz Italiana S.p.A.

Lotus Elise SC sportscars will be available to hire from key Hertz centres throughout Italy from middle of July.

Mr. Michael J. Kimberley, Chief Executive Officer of Group Lotus plc, commented, "I am delighted that Lotus Cars has entered into this agreement with Hertz, giving us the opportunity to make our stunning world class sportscars available to the rental market. The iconic and multi award winning Lotus Elise and the stunning Lotus Exige are the perfect fun rental cars for those who desire exclusive and high performance motoring."

Mr. Andrea Manni, director of the official Lotus dealer, ‘Lotus Rome' said, "For many, to drive a Lotus is to fulfill a lifelong dream and now, thanks to Lotus and Hertz Italiana S.p.A. this dream can be realised for a longer period than just a quick test drive at a Lotus dealer. We expect some drivers who hire an Elise or Exige from Hertz Italiana S.p.A to visit a Lotus dealership afterwards, as once you have experienced the exciting and adrenaline fueled capabilities of a Lotus, there is no turning back!"

Ing. Giuseppe Caminiti, Fleet Director for Hertz Italiana said: "We launched the Hertz Fun Collection last year to give our customers the possibility to drive the cars they have always dreamt of driving. The Lotus Elise SC is one of these dream cars and by including it in the Hertz's Fun Collection our customers have an opportunity to drive a real sportscar. We are honoured to be able to work with Lotus and are delighted that Lotus has created personalised versions of the Elise SC especially for Hertz."

To book a Lotus Elise car hire from Hertz, drivers are invited to contact Hertz on www.hertz.it or by calling the Hertz call center on +39-199-11-22-11.





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