GM Backtracks On Plan To Nix Chevy Nickname [Video]

General Motors Co. on Thursday backed off a "poorly worded" internal memo that asked employees to refer to the brand only as "Chevrolet" -- not its long-standing nickname -- in an effort to create consistency.

In the original memo, employees were discouraged from using the "Chevy" nickname for the Chevrolet brand. GM later issued a statement to clarify the intention of the memo, saying that it was only meant to help establish Chevrolet as a global brand and that employees needed to be more focused in their communications in referencing the brand.

General Motors said " 'Chevy' will continue to reflect the enthusiasm of customers and fans."
Advertisement

The internal memo was part of an effort to develop a consistent brand name as it establishes a significant global presence.

In a video also issued by GM to correct itself, Alan S. Batey, vice president for Chevrolet sales and service, said, "Chevy is our nickname. It comes from selling vehicles here in the U.S. for 100 years. We love it when people call us Chevy." Batey was one of the two GM officials who signed the original memo.

On Facebook, brand pages include Chevy Camaro, Chevy Silverado and Team Chevy.

General Motors also stated that they were reconsidering resurrecting the talifin. A sudden resurgence of the love for the 1959 Chevrolet is rumored to be the reason.





Press Release

Statement on the use of Chevrolet and Chevy

"Chevy" will continue to reflect the enthusiasm of customers and fans

2010-06-10 DETROIT -- Today's emotional debate over a poorly worded memo on our use of the Chevrolet brand is a good reminder of how passionately people feel about Chevrolet. It is a passion we share and one we do not take for granted.

We love Chevy. In no way are we discouraging customers or fans from using the name. We deeply appreciate the emotional connections that millions of people have for Chevrolet and its products.

In global markets, we are establishing a significant presence for Chevrolet, and need to move toward a consistent brand name for advertising and marketing purposes. The memo in question was one step in that process.

We hope people around the world will continue to fall in love with Chevrolets and smile when they call their favorite car, truck or crossover "Chevy."


Source URL: https://carrevieeeew.blogspot.com/search/label/Corporate%2FFinancial
Visit Car Review for Daily Updated Hairstyles Collection

Pininfarina family stake to be sold - Tata potential suitor

Pincar, the company owned by the Pininfarina family may sell its majority stake in troubled design house and coachbuilder Pininfarina. Through Pincar the family holds a majority stake of 50.7%. Selling the piece is a decision taken at a board meeting last week and was part of a debt agreement made with the banks in 2008. The end result would be that Pincar would no longer be the majority owner but at the same time the family would not leave the business completely.


A number of well-known industry names have been touted as possible new partners. One of them is Tata which owns the Tata Motors, Jaguar and Land Rover brands. The Indian company has an existing alliance with Fiat and was mentioned as an investor last year. Being closely related to Pininfarina, a company that has designed some of the most striking Ferraris and Maseratis in the past would certainly give Tata a boost in its design department.


Another possible partner is said to be Bolloré, the French industrial company. Pininfarina is working with them to develop an electric car dubbed, Bluecar. In 2008 founder Vincent Bolloré expressed an interest in becoming one of the shareholders at Pininfarina.


Could Ford also be in the mix? The Italian brand builds the Focus Coupe Cabriolet for the blue oval while another agreement sees it producing the Volvo C70 at a plant in Uddevalla, Sweden.
More Photos



Source URL: https://carrevieeeew.blogspot.com/search/label/Corporate%2FFinancial
Visit Car Review for Daily Updated Hairstyles Collection

Fiat back in the mix as Bertone manufacturing unit goes up for sale

You could say that Fiat's on a bit of a spending spree lately. While everyone else is struggling to trim expenditures and sell off divisions, Fiat's been buying them up. So after moving in at Chrysler's headquarters in Auburn Hills, Michigan, and making offers for GM's European and Latin American operations – including Opel and Vauxhall – it should come as no surprise that the Italian automaker is at it again, this time placing a non-binding offer to acquire Carrozzeria Bertone.


The offer is one of five currently being entertained by Italy's oldest coachbuilder and the courts administering its bankruptcy. Among other bidders reported are Domenico Reviglio (the Gruppo Prototipo chief who was slated to buy the company last year), former Lancia CEO Gianmario Rossignolo, Chinese automaker FAW and an additional unspecified Spanish concern. It is also not the first time Fiat considered rescuing Bertone after a previous attempt failed over two years ago.


Although the reports remain somewhat ambiguous, it appears that the unit in question is only the contract manufacturing division Carrozzeria Bertone SpA, a separate unit from the Stile Bertone design house under the Gruppo Bertone umbrella.


More Photos



Source URL: https://carrevieeeew.blogspot.com/search/label/Corporate%2FFinancial
Visit Car Review for Daily Updated Hairstyles Collection