Toyota’s all-new 2010 Prius officially went on sale in Japan today and has already garnered enough orders to easily outsell the rival Honda Insight hybrid. According to Toyota, the Prius has already had 80,000 advance orders and should easily reach its annual sales goal of 400,000 units worldwide.
The news bodes well for Toyota, which is still preparing for an all-out price war with Honda's Insight. Now, sales for both cars are expected to rise, especially in light of new incentives for hybrid car buyers provided by the Japanese government.
The Prius, now in its third generation since its 1997 introduction, remains the best-selling petrol-electric hybrid in the world, with sales of more than 1.25 million units since its launch. With a fuel-economy rating of 51mpg in the city, 48mpg on the highway and a combined figure of 50mpg, the latest Prius is expected to be the most popular yet and by itself should eclipse this tally.
Pricing starts at ¥2.05 million (approximately $21,400) in Japan, which is more costly than the Honda Insight, but it comes with a larger engine and more standard features. Interestingly, Toyota is still selling the previous generation Prius alongside the new model and it will be interesting to see what this will do for overall sales. In the U.S., pricing for the 2010 Prius will start at $21,000, or about $1,200 over the Honda Insight.
Whoever will win out of the hybrid battle will now be decided in the global market, but whatever the outcome the result is good for consumers as the rivalry will likely create a new price war.
Source URL: http://carrevieeeew.blogspot.com/2009/05/2010-toyota-prius-goes-on-sale-in-japan.htmlThe news bodes well for Toyota, which is still preparing for an all-out price war with Honda's Insight. Now, sales for both cars are expected to rise, especially in light of new incentives for hybrid car buyers provided by the Japanese government.
The Prius, now in its third generation since its 1997 introduction, remains the best-selling petrol-electric hybrid in the world, with sales of more than 1.25 million units since its launch. With a fuel-economy rating of 51mpg in the city, 48mpg on the highway and a combined figure of 50mpg, the latest Prius is expected to be the most popular yet and by itself should eclipse this tally.
Pricing starts at ¥2.05 million (approximately $21,400) in Japan, which is more costly than the Honda Insight, but it comes with a larger engine and more standard features. Interestingly, Toyota is still selling the previous generation Prius alongside the new model and it will be interesting to see what this will do for overall sales. In the U.S., pricing for the 2010 Prius will start at $21,000, or about $1,200 over the Honda Insight.
Whoever will win out of the hybrid battle will now be decided in the global market, but whatever the outcome the result is good for consumers as the rivalry will likely create a new price war.
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