Toyota Prius C&A Custom is the new definition of all show, no go

Can a Prius be sporty? Toyota’s latest offering here at SEMA proves to us that it can certainly try to look the part. The Prius C&A Custom Concept wears an aggressive, lightweight carbon fiber body kit and rides on 18-inch forged aluminum wheels. What’s more, the C&A has been substantially lowered thanks to a TIEN setup that drops the hatch’s ride height by four inches in front and six inches out back. The result is a Prius that has been transformed from a do-good hybrid into what looks like the anime version of a Lamborghini Reventón.
The upgrades have continued inside the Prius, where the cabin has been covered (and we mean covered) in Alcantara suede. The headliner, A and B pillars, door trim, rear seat, console box, front Recaro seats, steering wheel and even the aluminum shift knob all wear Alcantara.
This Prius certainly echoes the SEMA theme, as odd as it may be. See for yourself in our high-res gallery below, and read Toyota’s own words about the C&A Custom in the press release after the jump.
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