Toyota sales in Australia during 2009 might have been down on the previous year, but they still managed to sell over 200,000 vehicles – 200,991 to be precise.
It’s an outstanding result, when you consider that Holden, the number two player in Australia, sold just 119, 568 cars although, to be fair, the Commodore was our number one selling car for 2009, with 44,387 units moved off the showroom floor.
‘More Australians buy Toyota’ is what Toyota management can proudly yell, and that’s no marketing spin. In fact, this was the sixth straight year that the brand has sold more than 200,000 vehicles in Australia, and the only car company to have ever reached that number in a twelve month period.
The ever-popular Corolla, and the unstoppable Toyota HiLux were crowned Australia’s number two and three best selling vehicles respectively in 2009.
And in the case of the HiLux, that is a truly remarkable feat, when you consider that an essentially commercial vehicle outsold the hugely successful Mazda 3 and Ford Falcon passenger cars.
Toyota Sales and Marketing chief David Buttner, was cautiously optimistic about potential sales though 2010, despite his dealer’s order books looking very strong. He is predicting sales will be of a similar number to this year, which topped out at a better than expected 937,328, buoyed by the Federal Government’s investment-allowance bonuses.
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